Getting StartedWhen starting out on social media, it’s important to create a routine for yourself so that you can enjoy the process, maintain your efforts, and achieve what you’d hoped for. Break down your goals [...]
An Instagram story takeover is when someone temporarily takes over an account to share in someone else's Instagram Stories. Typically, brands have employees, influencers, or customers engage in takeovers to share a behind the scenes [...]
Internal communication is key when managing businesses and projects of any size. In traditional face-to-face office settings, internal communication may look like: In-person meetings, conversations, whiteboard sessions, and email chains. However, with the rise of [...]
The digital landscape has been rapidly transforming over the past few years, and with that, we have seen the rise of the influencers throughout social media. Before we get into the in’s and out’s, let’s [...]
Entrepreneurship has been made glamorous by the rise of startup culture, but as any founder knows, running a business has more than its share of ups and downs. For the past five years, I’ve been [...]
When working on your company’s social media channels, it is important to keep your content fresh and diverse. One method we use to achieve this goal is the Rule of Thirds (See #8 on Hootsuite’s [...]
Whether you work remotely or in an office setting, organization is key. Digitization has made it incredibly easy to use more than your typical pen and notepad or paper planner. Applications like Trello, Asana, and [...]
Creating social media governance documents are a crucial first step in ensuring your brand stays consistent and on topic on social media. It also helps keep your brand and employees on the same page for [...]
Stories is an Instagram feature that lets users post photos and videos that stick around for 24 hours then disappear. Stories is completely separate from your Instagram feed, but it serves an important purpose for [...]
Many of our clients have listed attracting great talent as one of their overarching social media marketing goals. To achieve this goal, I find it helpful to look at recruiting through the eyes of a [...]
